Selling with Frank Merenda's PR
When a business begins to expand, whether you want it or not, PR begins to move in the ether: satisfied customers speak well of you, suppliers speak well of you, collaborators speak well of you. And so far, so good. Then, however, there is the other side of the coin: unhappy customers speak ill of you, competitors speak ill of you, former collaborators speak ill of you.
So whether you want it or not, your business starts generating PR and these - depending on whether they are positive or negative - can either help or suppress business growth.
The reality is that, in 99% of cases, this type of word of mouth is not controllable and companies are literally at the mercy of the current. There is, however, that 1% that allows you to create a positive PR flow, communicate (and disseminate) your positioning and cancel the negative PR that hinder your business.
You have the ability to get your hands on the proven system for generating PR, even if you are just starting out and don't have the ability to invest millions of euros in traditional media! A hyper-detailed course that will teach you step-by-step how to expand your business with a PR-based marketing campaign, even if you feel denied to hold radio or TV interviews.
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